Internet giant Yahoo! is all set to launch its Orkut-equivalent in India. Called SpotM, the social networking site is being tested out at its US headquarters.
Financial Chronicle had reported earlier that Yahoo! was working on such a product to take on Google’s Orkut and that it will be launched in a few months.
SpotM, according to people familiar with the development, will make its presence in India in a few weeks’ time. It promises to be an interactive site, and just like Orkut, a medium to spot one’s friends and keep track of them. SpotM will be an India-specific site.
Yahoo! India when contacted had this to offer: “As a global company, Yahoo! encourages each market to innovate for their local audience based on local user needs. Yahoo! India is in the early stages of working on an invitation-only communications experiment for users in the Indian market. We will share additional details about this product if and when we launch it publicly,” said a Yahoo! India spokesperson.
However, it is pretty clear that Yahoo! India is dying to launch the product in a market like India where Orkut has become the most-talked-about social networking site. “The testing is at an advanced stage and bloggers have already started to talk about it,” said the person tracking the development.
Another interactive Yahoo! site, pingbox, went live on Wednesday morning. Pingbox it helps one chat privately with visitors on social network profiles, blogs or website through Yahoo! Messenger.
The company, which has 500 million users globally, has been on an innovation over-drive in the recent past. Recently, it launched a product called Local, a ‘yellow pages’ platform online in India. Post the Microsoft bid, an analyst said, Yahoo! seems to have woken up.
Financial Chronicle had reported earlier that Yahoo! was working on such a product to take on Google’s Orkut and that it will be launched in a few months.
SpotM, according to people familiar with the development, will make its presence in India in a few weeks’ time. It promises to be an interactive site, and just like Orkut, a medium to spot one’s friends and keep track of them. SpotM will be an India-specific site.
Yahoo! India when contacted had this to offer: “As a global company, Yahoo! encourages each market to innovate for their local audience based on local user needs. Yahoo! India is in the early stages of working on an invitation-only communications experiment for users in the Indian market. We will share additional details about this product if and when we launch it publicly,” said a Yahoo! India spokesperson.
However, it is pretty clear that Yahoo! India is dying to launch the product in a market like India where Orkut has become the most-talked-about social networking site. “The testing is at an advanced stage and bloggers have already started to talk about it,” said the person tracking the development.
Another interactive Yahoo! site, pingbox, went live on Wednesday morning. Pingbox it helps one chat privately with visitors on social network profiles, blogs or website through Yahoo! Messenger.
The company, which has 500 million users globally, has been on an innovation over-drive in the recent past. Recently, it launched a product called Local, a ‘yellow pages’ platform online in India. Post the Microsoft bid, an analyst said, Yahoo! seems to have woken up.
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